Call center code orange

Call centers are making overtime these days. A lot of time the call center agents are operating like blind furies. Whenever I see in my display a range of zeros I know that when I pick up someone will jump upon me through the telephone and do what ever it takes to race through the telephone [...]

Virtuality is reality, but when do you join?

Virtual reality is becoming serious business. If you are a regular visitor of the internet your are leaving your digital footprints. It is not strange anymore when you mention at a party that you have several e-mail addresses. These days traveling the web with different identities for different occasions is made more attractive and is [...]

What happened to the Tabacco advertising budgets?

In the western hemisphere advertising tabacco is not done anymore.
Year after year the creativity was stretched to the limits both by the tobacco industry as well as the advertising industry to look for new means of building a top of mind position for the different cigarette brands. When the formula 1 money pit was closed due to [...]

Think global, act local

There are moments that I’m proud to be Dutch. During the three week trip through Indonesia I found out that the kolonial past did not give me as a Dutch tourist a negative stamp, on the contrary. We traveled Java with our private guide. At first I thought that his possitive attitude was part of [...]