The world is chaos. The timeframe that we’ve entered represents a new world. And new worlds are inhabited by new generations. Generation Flux is the group of people that embrace instability. They tolerate and even enjoy the fact that nothing is what it seems. Three year ago the global cell phone industry was dominated by three players, Nokia, Research In Motion and Motorola. Today Apple and Samsung are in control. Fast paced change is what Generation Flux has embraced. They are the one’s that go rafting on the colorado river of live and change the rules while falling down the mountain. The recalibrate careers, business models. They don’t take the existing assumptions for granted as they have the proof that what you see today will not be tomorrow. They are accustomed to the frictionless spread of information and the accept that schooling as we know it today will change in the blink of an eye as online education efforts and the speed in which we have to learn, de-learn and re-learn disrupts the existing methods.
GenFluxer will be or have been student, businessmen, educator, entrepreneur, politician and they do not know what they will be next. What they do know is that they will grab on to something. Since yesterday’s rules no longer are applied today GenFluxer will move freely in what Fast company described in the 1990s as a “Free Agent Nation” and “The Brand Called You.” era. They are the “New economy”.